I have the opportunity to walk in and out of many retail executives offices and I always try to note the books they are reading. Of course, Kindle and Nook are making it harder to really know which tomes are influencing an expert. But a recent review shows the following volumes on executive desks and credenzas:
How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You’re In A book found on the desks of retail marketers and merchandising executives. Especially relevant for RETAIL EXECUTIVES who are trying to figure out what to do NOW to drive market share.
Car Guys vs. Bean Counters: The Battle for the Soul of American Business My personal favorite, this book is inspiration for business leaders who are ready to value innovation and creativity as much as spreadsheets and numbers. A common sense leader explains why retailers should be run by store guys and not PE auditors. It made me want to dig deep into my business to deliver my best. It may inspire you too.
Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition A book I recently came across on a Category Management expert’s desk. This book is critical for retailers who are trying to move beyond product benefits when creating loyalty with their shoppers. In today’s economic environment, a deep connection with shoppers is a must. Here’s how to transcend current marketing to create bonding.
So, what’s on your nightstand?