A partial listing of the retail advertising phrases that are so played out/ so old/ so tired they make me want to SCREAM every time I see them in print:
Halloween ads with Prices so low they’re Scary/ Deals so good they’re Scary
Ditto: any ads that are Spook-tacular
Easter Ads that tell me to Hop in for savings or Hop to it.
12 Days of Christmas Savings
Sale-abrations and Sale-taculars
Talk about lazy marketers and copywriters. If this is the best you can come up with for your advertising, I am not convinced that you will have much more imaginative products. This is the land of old tired grocery ROP ads. And yet, customers see these messages every day.
So – tell me, which ads cliches make YOU crazy? Our best response will get a special Delaney Consulting Holiday GIFT!