When the Supermarket & Retailer magazine of South Africa searched the globe for expertise on KVI’s (Known Value Items) they turned to Flora Delaney.  The article features Flora’s thoughts on this critical retail pricing principle which her blog readers had already been acquainted with in her blog post Known Value Items Critical For Retailers.  If you’re looking for assistance with establishing KVI’s, using them strategically and training the KVI principle to your merchandising team, contact us.