About Flora

Retailers need advisory partners that are practical and have executive influence.

With Flora Delaney you get both.


Executive Savvy.

Executive presence that elevates retail merchandising to the C-Suite and beyond. That’s why retail leaders, their suppliers and solution providers rely on her insights to help them benchmark their teams and solutions against what the industry needs today – and in the future. With leadership roles in Category Management, IT, Space Planning, Visual Merchandising, Marketing and Operations, Flora understands how to help leaders work together to improve the business.


Unvarnished honesty that zeroes in on what is really going on. Flora works across functional silos to create capability roadmaps and sequences that are realistic and fully comprehensive. She’s a quick study who builds trust and understanding with the folks who need to create change in an organization. As someone who has completed dozens of space and category management implementations, she knows how to prioritize the right work to make sure resources are never wasted.