The Truth About Your Personal Brand
What the experts will tell you about your Personal Brand I recently listened to a branding expert address college students about creating their personal brand. His central argument was sound. Know you you are. Know what value you bring. And know how to communicate...
Be Their Manager – Not Their Mommy
Stop me if you've heard this before. A manager hears frustration from her team. Another group is not delivering on time. Or vendor communication is confusing. Or deadlines are shifting. Really any of the many troubles that constitute the day-to-day life of any worker...
Sway Boutique in Kauai Wins Covid Retailing
In Hanalei Bay, one of the most remote towns on one of the most remote Hawaiian islands, Kylie Barker of Sway Boutique delivers the Hawaiian aloha vibe to her customers. When Covid struck, she made critical changes that helped her succeed while other "tourist" shops...
Buy Online Pick Up In Store – BOPIS – Chain Store Age Recap
We were honored to be asked to participate in the PodiumHQ Retail Connect Leadership Summit on March 25, 2021. Founder & President, Flora Delaney was interviewed by Dan Berthiaume. The virtual Q&A session was recorded (see below) if you care to watch. Or the...
Details for Big Picture People
There you are creating the future and someone wants to question you about a detail so minor you wonder if they belong in the same room. This is a common complaint for most Big Picture people. Try as you might to move your organization ahead, initiatives stall as they...
The Big Picture for Detailed People
If you are a person who sweats the details, you have probably heard people tell you to "see the Big Picture." That can be tough when you know that the devil is in the details. It's the details that can trip up a company. And for every strategic initiative that has...
4 Retail Technology Secrets
As a former retail technology implementation consultant, I know at least 4 retail technology secrets that your providers don't want you to know. At least, not during the purchasing phase of your project. In a new covid environment, retailers are inundated with people...
Survival Tactics for Women’s Fashion
Style parties, direct mail catalogs and dressing-room-to-go are just a few survival tactics for women’s fashion.
Merchandising Strategies for the New Normal
The retailers who will survive will pivot to meet today’s market. Then adopt new merchandising strategies for the store of tomorrow.
Why Your Planogrammers Can’t Merchandise
You can teach a merchandiser how to be a great planogrammer more easily than you can teach a planogrammer to be a great merchandiser.