Assortment: Science or Art? Some retailers insist attractive assortments are divined through analytics and BI, market basket analysis, lifetime value of customers, DPP, GMROI or other methods. Others insist it’s the nuanced instincts of their merchants. It’s still the same goal: optimize assortments to maximize profits. Product selection is the lifeblood of every retail organization. It defines and differentiates your brand.
And while there IS an art to selecting compelling ranges of products, science and fact will increase your home run potential every time.
There is a sea of technology solutions and choices to determine the “perfect” assortment. The Delaney Consulting approach uses your existing quantitative tools and integrates the art of selection with science. We deliver clear outcomes for your merchants and vendors.
Your team retains the tools and knowledge to build better assortments now and long into the future.