by Delaney Consulting | Jun 14, 2022 | Managing Projects, Merchandising
Any good marketer knows the key to successful campaigns is A/B testing. Its a standard practice that marketers regularly use. A/B testing puts 2 versions of a campaign in front of an audience and then measures which one performs better. Then the winning campaign gets... 
by Delaney Consulting | May 11, 2022 | Managing Projects
Why Pessimists May Be Your Project’s Best Ally If you wonder why your project has stalled, consider the corrosive power of yes that may lurk within your team. Retail projects with pessimists may be the best indicator that a project will come in on time, on... 
by Delaney Consulting | Apr 25, 2022 | Managing, Managing Projects
If you work on transformational retail initiatives, this truth is too real. In any initiative that extends beyond 12 months, key team members will leave. Heck, even if the initiative is less than 12 months. Those key team members might be project managers, IT leads,... 
by Delaney Consulting | Dec 4, 2019 | Managing Projects
I recently read “RIP, RFP — This Is Not Your 1990s Vendor Selection Process” by Elaine Hutton, on the Forrester blog. First of all, she nailed it if you are doing RFP’s the old-fashioned way – meaning months and months to gather, process, score, evaluate and... 
by Delaney Consulting | Jul 19, 2013 | Managing, Managing Projects, Merchandising
How to set up a low cost Mystery Shopper program that any savvy manager could create. First, you cannot alert your staff to the mystery shopper program. Putting them on notice will have them ratchet up to “best behavior” levels. Second, select people who your staff... by Delaney Consulting | Jul 12, 2013 | Managing, Managing Projects, Merchandising
How do you REALLY stack up? Recently a client with three stores asked for help to create a strategy for the next 5 -7 years. They routinely talked to their customers and employees; there was even a customer survey two years ago. They concluded: 1) They were the best...