How is it going with your Promotions?

    How is it going with your Promotions?

    –Do you know which ones are working? Simple Questions. But sadly, most retailers and their vendors don’t REALLY have answers. Truth is, about 1/3 of all promotions don’t improve sales. Another 1/3 do not deliver incremental profit dollars to the bottom line....
    The 5 Roles of Retail Signs

    The 5 Roles of Retail Signs

    I continue to rail against visual clutter – especially with signs in stores. On the whole, I see how complicated retailers love to make this very simple industry. Customers come into stores to (1) find what they are looking for; (2) be pleasantly surprised to...