by Delaney Consulting | Feb 9, 2023 | Marketing, Pricing
–Do you know which ones are working? Simple Questions. But sadly, most retailers and their vendors don’t REALLY have answers. Truth is, about 1/3 of all promotions don’t improve sales. Another 1/3 do not deliver incremental profit dollars to the bottom line.... 
by Delaney Consulting | Jan 3, 2023 | Marketing, Merchandising
I continue to rail against visual clutter – especially with signs in stores. On the whole, I see how complicated retailers love to make this very simple industry. Customers come into stores to (1) find what they are looking for; (2) be pleasantly surprised to... 
by Delaney Consulting | Mar 14, 2022 | Marketing
Flora Delaney joins food & beverage brand experts to discuss how to create demand across all channels. On premise, online and in retail. Keba Konte and Maranda Walker Dowell are company founders in the food & beverage industry. Both companies have on-premise... 
by Delaney Consulting | Aug 2, 2021 | book, Marketing
Goodreads Book Giveaway – 50 copies Retail The Second-Oldest Profession by Flora Delaney Giveaway ends August 30, 2021. See the giveaway details at Goodreads. Enter Giveaway 
by Delaney Consulting | May 10, 2021 | Communication, Marketing
What the experts will tell you about your Personal Brand I recently listened to a branding expert address college students about creating their personal brand. His central argument was sound. Know you you are. Know what value you bring. And know how to communicate... 
by Delaney Consulting | Apr 20, 2021 | Communication, Managing
Stop me if you’ve heard this before. A manager hears frustration from her team. Another group is not delivering on time. Or vendor communication is confusing. Or deadlines are shifting. Really any of the many troubles that constitute the day-to-day life of any...