by Delaney Consulting | Aug 28, 2019 | Marketing, Merchandising, Operations, Strategy
How do the regional US grocers continue to dominate their markets? Amazon, Walmart, Costco, Whole Foods, Trader Joes, Aldi and Target use a national grocery strategy. How do the “HEB / Publix / Wegmans / Byerlys” chains continue to thrive? How do they build such deep...
by Delaney Consulting | Aug 7, 2019 | Communication, Managing
We stood in a circle. Would-be executives who had been sent to an expensive executive-molding “experience.” Our companies spent tens of thousands of dollars hoping that we would become self-aware. Banks, manufacturers, retailers and pharmaceutical companies sent their...
by Delaney Consulting | May 10, 2019 | Customer Service, Managing, Marketing, Merchandising
A spa or salon sales event should be fun and profitable. Here is what to do to make your event a success for your customers and your bottom line. Balance the products you sell at the event When hosting a spa or salon sales event, consider a mix of...
by Delaney Consulting | Mar 6, 2019 | book, Customer Service, Managing, Marketing, Merchandising, Operations, Pricing, Strategy
There are the 7 timeless principles of retail. True for e-commerce sites and brick and mortar. True for the company trying to align 18,000 workers in the stores or the manager trying to get Sally to show up for her shift on time…It doesn’t matter if you put the...
by Delaney Consulting | Aug 8, 2018 | Marketing, Merchandising, Strategy
If your store hasn’t changed in a decade, it needs an update. A fresh store front and key interior changes can improve store awareness and increase foot traffic. There are many ways to improve your store image. Consider the exterior, interior and digital image your...
by Delaney Consulting | Jul 2, 2018 | Marketing
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
