by Delaney Consulting | Mar 6, 2019 | book, Customer Service, Managing, Marketing, Merchandising, Operations, Pricing, Strategy
There are the 7 timeless principles of retail. True for e-commerce sites and brick and mortar. True for the company trying to align 18,000 workers in the stores or the manager trying to get Sally to show up for her shift on time…It doesn’t matter if you put the...
by Delaney Consulting | Aug 8, 2018 | Marketing, Merchandising, Strategy
If your store hasn’t changed in a decade, it needs an update. A fresh store front and key interior changes can improve store awareness and increase foot traffic. There are many ways to improve your store image. Consider the exterior, interior and digital image your...
by Delaney Consulting | Jul 2, 2018 | Marketing
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
by Delaney Consulting | Mar 23, 2018 | Marketing
Every promotion needs to have a goal. Of course, its natural to think that “SALES” are always the promotional goals. But savvy small businesses know that every promotion drives a specific behavior. Promotional goals can increase the dollars per transaction, increase...
by Delaney Consulting | May 21, 2015 | Communication, Customer Service, Marketing
For a small business or retail store, “listening to customers” happens everyday. But as explored in the post “2 Reasons Why Store Managers Don’t Hear Their Customers” it may not be accurate. Truth is, there is real value in giving your customers multiple channels to...
by Delaney Consulting | May 18, 2015 | Communication, Managing
Net Promoter Scores (see our earlier post: Net Promoter – the Most Common Retail Listening Tool) are just the beginning to really understand the Voice of the Customer. There is a wonderful quote that “the plural of anecdote is not data.” Too often retailers and other...
