by Delaney Consulting | Feb 9, 2023 | Marketing, Pricing
–Do you know which ones are working? Simple Questions. But sadly, most retailers and their vendors don’t REALLY have answers. Truth is, about 1/3 of all promotions don’t improve sales. Another 1/3 do not deliver incremental profit dollars to the bottom line.... by Delaney Consulting | Jun 29, 2020 | Marketing, Merchandising, Operations, Pricing, Strategy
The following is a lightly edited transcription from the May 14, 2020 live interview with Flora Delaney and Third Haus founders, Chris Walton and Anne Mezzenga. The full video interview is available here. If your goals or whatever are built around when we get back to...
by Delaney Consulting | Jan 14, 2020 | Operations, Pricing
Scan backs by their very nature are done after sales are completed. That means that your sales reports may be wrong. Especially if they are based off recent sales. When a vendor agrees to a reduced cost for products sold during a particular time period, the adjustment...
by Delaney Consulting | Mar 6, 2019 | book, Customer Service, Managing, Marketing, Merchandising, Operations, Pricing, Strategy
There are the 7 timeless principles of retail. True for e-commerce sites and brick and mortar. True for the company trying to align 18,000 workers in the stores. Or the manager trying to get Sally to show up for her shift on time…It doesn’t matter if you put the key...
by Delaney Consulting | Mar 27, 2018 | Pricing
Multiple Unit Promotions are meant to increase the dollars or units per transaction. Success depends on cross-selling and upselling to your current customer base. Offers include a volume break when the customer purchases a minimum quantity that is higher than average....
by Delaney Consulting | Aug 20, 2013 | Pricing
All retailers want to have a price advantage. Still, it is surprising how many do not put practices in place to make their price advantage a true differentiator. Critically, retailers have to promote, their advantage to make sure their customers know the value. Then,...