–TD Dixon, CMO, Jack Links
The City of Fridley has worked with Delaney Consulting for almost a year to help revitalize our municipal liquor stores. We had recently moved into a new space for our main store and wanted to make a splash in the market, but we were unsure where to start. Flora and Jim worked diligently with us to help us understand our business, our customers and our competition.
From there we focused on developing a mission and then building a strategic plan to meet that mission. Once the strategic plan was in place Flora and Jim worked with our entire liquor store staff to implement a work plan that drives us toward our mission. Part of the work plan focuses on improving customer service, empowering employees and creating a customer experience. Through this entire process, Jim has been right there with us providing guidance and hands-on training.
These changes don’t happen overnight and require a commitment to succeed. We all have increasing responsibilities and obligations which can detract from a mission of this nature. Having a third party there to keep us focused goals and the mission was crucial. I am certain that if we would not have hired Delaney Consulting we would not have achieved the outcomes we have experienced the last several months. Sales are trending strongly upward, morale is high, and positive customer feedback is continual.
The liquor industry is changing faster now than it ever has in the past. Time is so precious and not being able to be proactive, or even able to react quickly, puts our business viability at risk. That is something that our City could not and cannot afford. I know I made the right choice in working with Delaney Consulting.
–Darin Nelson, Finance Director, City of Fridley
I hired Flora to assist Northern Tool in a space planning project. Her insights into the process were great and the results led to some significant productivity improvements in their stores. The project was completed on time and on budget. I would definitely hire Flora again.
— Mark Kauffman, Sr VP Merchandising, Northern Tool + Equipment
When we needed a pro tem Marketing leader for over 100 locations, Flora Delaney stepped in to fill the void. Her sales focus and new approach to promotions ignited the staff and our store leaders. She was creative and smart while remaining grounded in the limitations of our realities. Flora was a pleasure to work with, not only bringing a ton of talent but sense of humor and enthusiasm and I look forward to working with her in the future.
–Lori Kiser, President, Rapid Refill