Category Management

Category Management. Customer Intimacy. Customer Centricity. Localized Assortments. In the end it’s about creating excellent customer satisfaction.

Our approach takes tailored offerings to the next level – because we ensure your assortment plans can actually be executed in your stores.

Today you can find offers to help you build localized tailored assortments.  There are merchant tools that promise optimization routines that are flexible, dynamic and demand-sensing.  But can you execute them?  In your stores?  With you current systems and teams?

Delaney Consulting understands how merchant plans can arrive DOA at stores because process, systems and rewards are not integrated.  Your stores are different from one another.  Customer and seasonal demands add more complexity.  Consider inventory minimums, late shipments and soon the merchant plan has disappeared.

We work with you to develop compelling assortment practices that can be sustained within your environment to drive improved sales.  And we do it within the bounds of what you have today.

Customer Centric Cluster Offerings: