Retail marketing entices prospective customers and reminds current customers of the brand’s promise. Every campaign must be purposeful, measurable and well-conceived. But where retailers often struggle is maintaining quality execution across stores and platforms.
Delaney Consulting and Creative understands builds marketing campaigns and promotions from the ground up that are designed to deliver results. We work with retailers to move customers from prospects to evangelists. We work with vendors to ensure that marketing investments meet their retailer customer’s specific needs and that stores and consumers “get it.” When promotions are executed, measured and improved every cycle every opportunity is maximized. And we coach along the way so that your organization learns how to sustain the efforts long after our engagement ends.
While other firms focus on creative plans that win awards but are impossible to execute, Delaney Consulting and Creative builds in execution plans from the concept phase. Sustainable campaigns balance vendor and retailer needs. ROI is real for everyone — especially the customer.