by Delaney Consulting | Feb 8, 2019 | book, Merchandising
Writing your first book is a daunting task. Not the hours at the keyboard. Not finding a publisher. What’s hard? Something To Say in a Loud World. What is so important in the world that people need to hear another voice? Why add to the racket of the information...
by Delaney Consulting | Apr 6, 2018 | Merchandising
Samples and subscription boxes are a key consumer trend around the globe. Sales come from curated subscription boxes and dollar or value shops inside mass retailers. Customers are increasingly attracted to the value of trying things in small, sample-sized portions....
by Delaney Consulting | Aug 5, 2014 | Merchandising
For retailers who follow a structured category management review, the first step is category definition. The idea of defining a category each year may seem redundant year after year. But customers’ tastes and habits change. Trend reviews catch changing customer...
by Delaney Consulting | Mar 14, 2014 | Merchandising
Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year – but it can be more or less frequent depending on the...
by Delaney Consulting | Jun 12, 2013 | Merchandising
Good merchandisers highlight their range of assortment in a way that customers can easily see the trade offs among their choices. An efficient merchant will select the best assortment to properly give customers enough – but not too many – choices. There is...
