Samples and Subscription for More Profit

Samples and Subscription for More Profit

Samples and subscription boxes are a key consumer trend around the globe. Sales come from curated subscription boxes and dollar or value shops inside mass retailers. Customers are increasingly attracted to the value of trying things in small, sample-sized portions....
Why Category Definition is Critical

Why Category Definition is Critical

For retailers who follow a structured category management review, the first step is category definition. The idea of defining a category each year may seem redundant year after year. ┬áBut customers’ tastes and habits change. Trend reviews catch changing customer...
Category Management Planning

Category Management Planning

Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year – but it can be more or less frequent depending on the...