Why Category Definition is Critical

    Why Category Definition is Critical

    Category definition is the first step in astructured category management review for retailers. The idea of defining a category each year may seem redundant. But customers’ tastes and habits change. Trend reviews identify changing customer behavior. Then you can...
    Category Management Planning

    Category Management Planning

    Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year – but it can be more or less frequent depending on the...

    How to Make Macro Space Work

    So you have a floor planning system but you still can’t measure your space productivity? Suddenly, you are hearing more than you care about promotional locations, seasonal department areas and non-planogrammable products like apparel, produce and footwear? ¬†Why...