by Delaney Consulting | Mar 14, 2022 | Marketing
Flora Delaney joins food & beverage brand experts to discuss how to create demand across all channels. On premise, online and in retail. Keba Konte and Maranda Walker Dowell are company founders in the food & beverage industry. Both companies have on-premise... 
by Delaney Consulting | May 21, 2015 | Communication, Customer Service, Marketing
For a small business or retail store, “listening to customers” happens everyday. But as explored in the post “2 Reasons Why Store Managers Don’t Hear Their Customers” it may not be accurate. Truth is, there is real value in giving your customers multiple channels to... 
by Delaney Consulting | May 14, 2015 | Customer Service, Managing, Operations
“Net Promoter Score” is one of the most common retail tools for collecting customer feedback. The concept of net promoter is simple. Customers are asked whether they would recommend the store (or service) to friends and family on a scale of 0-10 . A score... 
by Delaney Consulting | Aug 5, 2014 | Merchandising
Category definition is the first step in astructured category management review for retailers. The idea of defining a category each year may seem redundant. But customers’ tastes and habits change. Trend reviews identify changing customer behavior. Then you can... 
by Delaney Consulting | Mar 14, 2014 | Merchandising
Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year – but it can be more or less frequent depending on the...