Why Category Definition is Critical

Why Category Definition is Critical

For retailers who follow a structured category management review, the first step is category definition. The idea of defining a category each year may seem redundant year after year.  But customers’ tastes and habits change. Trend reviews catch changing customer...
Category Management Planning

Category Management Planning

Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year – but it can be more or less frequent depending on the...