Why Category Definition is Critical

    Why Category Definition is Critical

    Category definition is the first step in astructured category management review for retailers. The idea of defining a category each year may seem redundant. But customers’ tastes and habits change. Trend reviews identify changing customer behavior. Then you can...
    Category Management Planning

    Category Management Planning

    Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year – but it can be more or less frequent depending on the...
    The Retail Customer Journey

    The Retail Customer Journey

          Whether online or physical, all shoppers follow the same retail customer journey. The first step is creating Awareness. Simply letting prospects know you exist and what you stand for. – the brand promise. For many businesses, it is a logo, a...
    Know Your Customers: Institutional Buyers

    Know Your Customers: Institutional Buyers

    As a retailer, you have many different kinds of customers that come through your door – or to your website.   Here are five things to keep in mind when your customer is an institution like a hospital, church or non-profit: Be patient. I cannot move...