The Retail Customer Journey

The Retail Customer Journey

      Whether online or physical, all shoppers follow the same retail customer journey. The first step is creating Awareness. Simply letting prospects know you exist and what you stand for. – the brand promise. For many businesses, it is a logo, a...
Know Your Customers: Institutional Buyers

Know Your Customers: Institutional Buyers

As a retailer, you have many different kinds of customers that come through your door – or to your website.   Here are five things to keep in mind when your customer is an institution like a hospital, church or non-profit: Be patient. I cannot move...
Know Your Customers: Individual Consumers

Know Your Customers: Individual Consumers

As a retailer, you have many different kinds of customers that come through your door – or to your website.   Here are five things to keep in mind when your customer is an individual: Have what I need in stock.  As a consumer, I really don’t have a budget...
Know Your Customers: Small Businesses

Know Your Customers: Small Businesses

As a retailer, you have many different kinds of customers that come through your door – or to your website.   Here are five things to keep in mind when your customer is a SMALL BUSINESS: Remember my timelines are short.  I don’t really have a 3 or 5 year...