by Delaney Consulting | Jul 2, 2018 | Marketing
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
by Delaney Consulting | Apr 6, 2018 | Merchandising
Samples and subscription boxes are a key consumer trend around the globe. Sales come from curated subscription boxes and dollar or value shops inside mass retailers. Customers are increasingly attracted to the value of trying things in small, sample-sized portions....
by Delaney Consulting | Jun 20, 2015 | News
When writer Michael Bellicove wanted to help his readers understand whether a high tech loyalty system is right for their business, he turned to Flora Delaney. His article helped Entrepreneur magazine readers learn how to be successful and what foundational pieces...
by Delaney Consulting | May 18, 2015 | Communication, Managing
Net Promoter Scores (see our earlier post: Net Promoter – the Most Common Retail Listening Tool) are just the beginning to really understand the Voice of the Customer. There is a wonderful quote that “the plural of anecdote is not data.” Too often retailers and other...
by Delaney Consulting | May 4, 2015 | Marketing
No matter your business, recognizing two customer types and creating a 2-Tiered Marketing Plan for them is critical. From floral shops to restaurants to insurance agencies, every business can identify two distinct customer types. Business and consumer customers. And...
