The 5 Roles of Retail Signs

    The 5 Roles of Retail Signs

    I continue to rail against visual clutter – especially with signs in stores. On the whole, I see how complicated retailers love to make this very simple industry. Customers come into stores to (1) find what they are looking for; (2) be pleasantly surprised to...
    Amazon’s Best Retail Idea Yet?

    Amazon’s Best Retail Idea Yet?

    Is Making the Cut Amazon’s best retail idea yet? Heidi Klum and Tim Gunn left Project Runway to lead Amazon Prime’s new show. And perhaps create one of the savviest shopper funnels ever. Amazon uses social media influencers and fashion titles to create...