by Delaney Consulting | Feb 9, 2023 | Marketing, Pricing
–Do you know which ones are working? Simple Questions. But sadly, most retailers and their vendors don’t REALLY have answers. Truth is, about 1/3 of all promotions don’t improve sales. Another 1/3 do not deliver incremental profit dollars to the bottom line.... 
by Delaney Consulting | Jan 3, 2023 | Marketing, Merchandising
I continue to rail against visual clutter – especially with signs in stores. On the whole, I see how complicated retailers love to make this very simple industry. Customers come into stores to (1) find what they are looking for; (2) be pleasantly surprised to... 
by Delaney Consulting | Mar 14, 2022 | Marketing
Flora Delaney joins food & beverage brand experts to discuss how to create demand across all channels. On premise, online and in retail. Keba Konte and Maranda Walker Dowell are company founders in the food & beverage industry. Both companies have on-premise... by Delaney Consulting | Jun 29, 2020 | Marketing, Merchandising, Operations, Pricing, Strategy
The following is a lightly edited transcription from the May 14, 2020 live interview with Flora Delaney and Third Haus founders, Chris Walton and Anne Mezzenga. The full video interview is available here. If your goals or whatever are built around when we get back to... 
by Delaney Consulting | Mar 8, 2020 | Marketing, Strategy
Is Making the Cut Amazon’s best retail idea yet? Heidi Klum and Tim Gunn left Project Runway to lead Amazon Prime’s new show. And perhaps create one of the savviest shopper funnels ever. Amazon uses social media influencers and fashion titles to create...