by Delaney Consulting | Mar 8, 2020 | Marketing, Strategy
Is Making the Cut Amazon’s best retail idea yet? Heidi Klum and Tim Gunn left Project Runway to lead Amazon Prime’s new show. And perhaps create one of the savviest shopper funnels ever. Amazon uses social media influencers and fashion titles to create...
by Delaney Consulting | Feb 8, 2019 | book, Merchandising
Writing your first book is a daunting task. Not the hours at the keyboard. Not finding a publisher. What’s hard? Something To Say in a Loud World. What is so important in the world that people need to hear another voice? Why add to the racket of the information...
by Delaney Consulting | Jul 2, 2018 | Marketing
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
by Delaney Consulting | Apr 6, 2018 | Merchandising
Samples and subscription boxes are a key consumer trend around the globe. Sales come from curated subscription boxes and dollar or value shops inside mass retailers. Customers are increasingly attracted to the value of trying things in small, sample-sized portions....
by Delaney Consulting | Jun 20, 2015 | News
When writer Michael Bellicove wanted to help his readers understand whether a high tech loyalty system is right for their business, he turned to Flora Delaney. His article helped Entrepreneur magazine readers learn how to be successful and what foundational pieces...
