2-Tiered Marketing Plan for Business

2-Tiered Marketing Plan for Business

No matter your business, recognizing two customer types and creating a 2-Tiered Marketing Plan for them is critical. From floral shops to restaurants to insurance agencies, every business can identify two distinct customer types. Business and consumer customers. And...
Why Category Definition is Critical

Why Category Definition is Critical

For retailers who follow a structured category management review, the first step is category definition. The idea of defining a category each year may seem redundant year after year.  But customers’ tastes and habits change. Trend reviews catch changing customer...
How to Manage Obsolete Inventory

How to Manage Obsolete Inventory

Obsolete inventory ties up cash. It requires close monitoring to maintain the appropriate level of stock. For most retailers, poor buying decisions lead to poor cash flow. Review aging inventory. Reduce prices to sell slow-moving products and free up the cash to...