by Delaney Consulting | May 18, 2015 | Communication, Customer Service, Managing, Marketing
Do you want to listen to customers? Net Promoter Scores (see our earlier post: Net Promoter – the Most Common Retail Listening Tool) are just the beginning. We can help you really understand the Voice of the Customer. There is a wonderful quote that “the plural of... 
by Delaney Consulting | May 4, 2015 | Marketing
Create two marketing plans to reach two customer types. Every business can identify two distinct customer types. Business and consumer customers. Different customer types have different needs, motivations and budgets. So, why would you have one marketing plan to reach... 
by Delaney Consulting | Aug 5, 2014 | Merchandising
Category definition is the first step in astructured category management review for retailers. The idea of defining a category each year may seem redundant. But customers’ tastes and habits change. Trend reviews identify changing customer behavior. Then you can... 
by Delaney Consulting | Feb 28, 2014 | Merchandising
Obsolete inventory ties up cash. It requires close monitoring to maintain the appropriate level of stock. For most retailers, poor buying decisions lead to poor cash flow. Review aging inventory. Reduce prices to sell slow-moving products and free up the cash to... 
by Delaney Consulting | Jun 19, 2013 | Marketing
Whether online or physical, all shoppers follow the same retail customer journey. The first step is creating Awareness. Simply letting prospects know you exist and what you stand for. – the brand promise. For many businesses, it is a logo, a...