Airport Retailing: Open Book MSP

Airport Retailing: Open Book MSP

Airport retailing is one of the few bright lights in brick and mortar retailing. Every recent airport expansion includes expanded retail and restaurant space. Specialty retailers want to take advantage of a customer base that is literally locked in with money in their...
Samples and Subscription for More Profit

Samples and Subscription for More Profit

Samples and subscription boxes are a key consumer trend around the globe. Sales come from curated subscription boxes and dollar or value shops inside mass retailers. Customers are increasingly attracted to the value of trying things in small, sample-sized portions....
Why Category Definition is Critical

Why Category Definition is Critical

For retailers who follow a structured category management review, the first step is category definition. The idea of defining a category each year may seem redundant year after year.  But customers’ tastes and habits change. Trend reviews catch changing customer...