by Delaney Consulting | Apr 10, 2020 | Communication, Customer Service, Managing, Marketing
A book store is in the fine situation of communicating with customers and prospects about the advantages of the situation: time to read and to spend quality time with the family or yourself. How bookstores can weather Covid 19, is to lean into e-commerce. More than...
by Delaney Consulting | Jul 2, 2018 | Marketing
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
by Delaney Consulting | Mar 27, 2018 | Pricing
Multiple Unit Promotions are meant to increase the dollars or units per transaction. Success depends on cross-selling and upselling to your current customer base. Offers include a volume break when the customer purchases a minimum quantity that is higher than average....
by Delaney Consulting | Mar 23, 2018 | Marketing
Every promotion needs to have a goal. Of course, its natural to think that “SALES” are always the promotional goals. But savvy small businesses know that every promotion drives a specific behavior. Promotional goals can increase the dollars per transaction, increase...
by Delaney Consulting | May 4, 2015 | Marketing
No matter your business, recognizing two customer types and creating a 2-Tiered Marketing Plan for them is critical. From floral shops to restaurants to insurance agencies, every business can identify two distinct customer types. Business and consumer customers. And...
