by Delaney Consulting | Jul 2, 2018 | Marketing
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
by Delaney Consulting | Mar 27, 2018 | Merchandising
Multiple Unit Promotions are meant to increase the dollars or units per transaction. Success depends on cross-selling and upselling to your current customer base. Offers include a volume break when the customer purchases a minimum quantity that is higher than average....
by Delaney Consulting | Mar 23, 2018 | Marketing
Every promotion needs to have a goal. Of course, its natural to think that “SALES” are always the promotional goals. But savvy small businesses know that every promotion drives a specific behavior. Promotional goals can increase the dollars per transaction, increase...
by Delaney Consulting | May 4, 2015 | Marketing
No matter your business, recognizing two customer types and creating a 2-Tiered Marketing Plan for them is critical. From floral shops to restaurants to insurance agencies, every business can identify two distinct customer types. Business and consumer customers. And...
by Delaney Consulting | Aug 13, 2013 | Merchandising
We Accept Competitor Coupons: Retailers who are pressed to compete with promotions from competitors may believe they need to accept competitor coupons to keep their shoppers loyal. If you see a spike in mail or digital couponing from a competitor, carefully track...
