by Delaney Consulting | Jun 29, 2020 | Marketing, Merchandising, Operations, Pricing, Strategy
The following is a lightly edited transcription from the May 14, 2020 live interview with Flora Delaney and Third Haus founders, Chris Walton and Anne Mezzenga. The full video interview is available here. If your goals or whatever are built around when we get back to...
by Delaney Consulting | Jun 19, 2020 | Marketing, Merchandising, News, Operations
The following is a lightly edited transcription from the May 14, 2020 live interview with Flora Delaney and Third Haus founders, Chris Walton and Anne Mezzenga. The full video interview is available here. I can’t have my customers socially distanced when I have 6’ x...
by Delaney Consulting | Apr 10, 2020 | Communication, Customer Service, Managing, Marketing
A book store is in the fine situation of communicating with customers and prospects about the advantages of the situation: time to read and to spend quality time with the family or yourself. How bookstores can weather Covid 19, is to lean into e-commerce. More than...
by Delaney Consulting | Jul 2, 2018 | Marketing
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
by Delaney Consulting | Mar 27, 2018 | Pricing
Multiple Unit Promotions are meant to increase the dollars or units per transaction. Success depends on cross-selling and upselling to your current customer base. Offers include a volume break when the customer purchases a minimum quantity that is higher than average....
