2-Tiered Marketing Plan for Business

    2-Tiered Marketing Plan for Business

    Create two marketing plans to reach two customer types. Every business can identify two distinct customer types. Business and consumer customers. Different customer types have different needs, motivations and budgets. So, why would you have one marketing plan to reach...

    How to Make Macro Space Work

    So you have a floor planning system but you still can’t measure your space productivity? Suddenly, you are hearing more than you care about promotional locations, seasonal department areas and non-planogrammable products like apparel, produce and footwear? ¬†Why...