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    Survival Tactics for Women’s Fashion

    Survival Tactics for Women’s Fashion

    by Delaney Consulting | Oct 27, 2020 | Customer Service, Marketing, Merchandising

    Style parties, direct mail catalogs and dressing-room-to-go are just a few survival tactics for women’s fashion. While talking with a retail futurist for Walmart in September she predicted a lot of outcomes. People will change where they live, home anything...

    Winning Covid Retail Strategies

    by Delaney Consulting | Jun 29, 2020 | Marketing, Merchandising, Operations, Pricing, Strategy

    The following is a lightly edited transcription from the May 14, 2020 live interview with Flora Delaney and Third Haus founders, Chris Walton and Anne Mezzenga. The full video interview is available here. If your goals or whatever are built around when we get back to...
    Covid and Holiday Promotions – An Interview

    Covid and Holiday Promotions – An Interview

    by Delaney Consulting | Jun 19, 2020 | Marketing, Merchandising, News, Operations

    The following is a lightly edited transcription from the May 14, 2020 live interview with Flora Delaney and Third Haus founders, Chris Walton and Anne Mezzenga. The full video interview is available here. I can’t have my customers socially distanced when I have 6’ x...
    How Bookstores Can Weather Covid 19

    How Bookstores Can Weather Covid 19

    by Delaney Consulting | Apr 10, 2020 | Communication, Customer Service, Managing, Marketing

    A book store is in the fine situation of communicating with customers and prospects about the advantages of the situation: time to read and to spend quality time with the family or yourself.  How bookstores can weather Covid 19, is to lean into e-commerce. More than...
    The Benefits of a Simple Yearly Promotional Calendar

    The Benefits of a Simple Yearly Promotional Calendar

    by Delaney Consulting | Jul 2, 2018 | Marketing

    It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
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    Flora Delaney is a retail business expert with over 20 years of multi-channel, cross-functional experience. She and her team have consistently delivered strategic projects through merchandising insight, change leadership, process design, team mentorship, and IT partnership.