The Math Behind Multiple Unit Promotions

The Math Behind Multiple Unit Promotions

Multiple Unit Promotions are meant to increase the dollars or units per transaction. Success depends on cross-selling and upselling to your current customer base. Offers include a volume break when the customer purchases a minimum quantity that is higher than average....
Promotional Goals for Small Businesses

Promotional Goals for Small Businesses

Every promotion needs to have a goal. Of course, its natural to think that “SALES” are always the promotional goals. But savvy small businesses know that every promotion drives a specific behavior. Promotional goals can increase the dollars per transaction, increase...
2-Tiered Marketing Plan for Business

2-Tiered Marketing Plan for Business

No matter your business, recognizing two customer types and creating a 2-Tiered Marketing Plan for them is critical. From floral shops to restaurants to insurance agencies, every business can identify two distinct customer types. Business and consumer customers. And...
Should You Accept Competitor Coupons?

Should You Accept Competitor Coupons?

We Accept Competitor Coupons: Retailers who are pressed to compete with promotions from competitors may believe they need to accept competitor coupons to keep their shoppers loyal. If you see a spike in mail or digital couponing from a competitor, carefully track...