The Math Behind Multiple Unit Promotions

    The Math Behind Multiple Unit Promotions

    Multiple Unit Promotions are meant to increase the dollars or units per transaction. Success depends on cross-selling and upselling to your current customer base. Offers include a volume break when the customer purchases a minimum quantity that is higher than average....
    Promotional Goals for Small Businesses

    Promotional Goals for Small Businesses

    Every promotion needs to have a goal. Of course, its natural to think that “SALES” are always the promotional goals. But savvy small businesses know that every promotion drives a specific behavior. Promotional goals can increase the dollars per transaction, increase...
    2-Tiered Marketing Plan for Business

    2-Tiered Marketing Plan for Business

    Create two marketing plans to reach two customer types. Every business can identify two distinct customer types. Business and consumer customers. Different customer types have different needs, motivations and budgets. So, why would you have one marketing plan to reach...

    How to Make Macro Space Work

    So you have a floor planning system but you still can’t measure your space productivity? Suddenly, you are hearing more than you care about promotional locations, seasonal department areas and non-planogrammable products like apparel, produce and footwear?  Why...