2-Tiered Marketing Plan for Business

    2-Tiered Marketing Plan for Business

    Create two marketing plans to reach two customer types. Every business can identify two distinct customer types. Business and consumer customers. Different customer types have different needs, motivations and budgets. So, why would you have one marketing plan to reach...
    Why Category Definition is Critical

    Why Category Definition is Critical

    Category definition is the first step in astructured category management review for retailers. The idea of defining a category each year may seem redundant. But customers’ tastes and habits change. Trend reviews identify changing customer behavior. Then you can...
    Category Management Planning

    Category Management Planning

    Most forward-thinking retailers use some form of category management to evaluate assortments, make sales and promotion plans and execute those plans to achieve sales. This cycle usually occurs once a year – but it can be more or less frequent depending on the...
    How to Manage Obsolete Inventory

    How to Manage Obsolete Inventory

    Obsolete inventory ties up cash. It requires close monitoring to maintain the appropriate level of stock. For most retailers, poor buying decisions lead to poor cash flow. Review aging inventory. Reduce prices to sell slow-moving products and free up the cash to...