The 5 Roles of Retail Signs

    The 5 Roles of Retail Signs

    I continue to rail against visual clutter – especially with signs in stores. On the whole, I see how complicated retailers love to make this very simple industry. Customers come into stores to (1) find what they are looking for; (2) be pleasantly surprised to...
    The Worst Time to Delegate

    The Worst Time to Delegate

    As a manager, you might think you are doing your job well when you delegate a task to an employee. Surely your staff member feels trusted and empowered when you ask them to take on an important assignment, right? Hang on. When you ask a team member to take...