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    A/B Testing in Space Planning

    A/B Testing in Space Planning

    by Delaney Consulting | Jun 14, 2022 | Managing Projects, Merchandising

    Any good marketer knows the key to successful campaigns is A/B testing. Its a standard practice that marketers regularly use. A/B testing puts 2 versions of a campaign in front of an audience and then measures which one performs better. Then the winning campaign gets...

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    Flora Delaney is a retail business expert with over 20 years of multi-channel, cross-functional experience. She and her team have consistently delivered strategic projects through merchandising insight, change leadership, process design, team mentorship, and IT partnership.