Improve Your Curb Appeal Infographic
Following up on the latest blog post, here is a fun infographic that outlines basic ways to improve your curb appeal. Courtesy of Graphic House,...
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9 Ways to Improve your Store’s Image
If your store hasn’t changed in a decade, it needs an update. A fresh store front and key interior changes can improve store awareness and increase foot traffic. There are many ways to improve your store image. Consider the exterior, interior and digital image your...
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The Benefits of a Simple Yearly Promotional Calendar
It is a surprising fact that most retailers and small businesses do not have an annual promotional calendar. There’s a vague sense that they may have a number of promotional offers available to customers through a previous email campaign or a bounce back coupon...
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Attracting and Keeping Great People
In a competitive industry like ours, our people and staff are key to building sales and profitability. Any store that spends its time bringing new talent on board and initial training struggles to build strong relationships with customers or to become more efficient...
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Interviews from the Hiring Side
I helped a friend with seminars to help folks find and land jobs. I have met a wide variety of people who are looking for work. Some are executives who need to sell the second Benz to make payments on the cabin. Others are passing up dental exams and fresh vegetables...
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How Click & Collect Will Disrupt Grocery’s Center Store
Call it curbside delivery or Click & Collect, every grocer in America is looking for the capital to remodel its stores to build a staging area to support customers who want the convenience of ordering on line to pick up at the store. "a significant reduction in space...
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Airport Retailing: Open Book MSP
Airport retailing is one of the few bright lights in brick and mortar retailing. Every recent airport expansion includes expanded retail and restaurant space. Specialty retailers want to take advantage of a customer base that is literally locked in with money in their...
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Samples and Subscription for More Profit
Samples and subscription boxes are a key consumer trend around the globe. Sales come from curated subscription boxes and dollar or value shops inside mass retailers. Customers are increasingly attracted to the value of trying things in small, sample-sized portions....
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The Math Behind Multiple Unit Promotions
Multiple Unit Promotions are meant to increase the dollars or units per transaction. Success depends on cross-selling and upselling to your current customer base. Offers include a volume break when the customer purchases a minimum quantity that is higher than average....
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Promotional Goals for Small Businesses
Every promotion needs to have a goal. Of course, its natural to think that “SALES” are always the promotional goals. But savvy small businesses know that every promotion drives a specific behavior. Promotional goals can increase the dollars per transaction, increase...
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