Books & Speaking

Industry insight and approachable entertainment –

With Flora Delaney you get both.

books and speaking



Flora shares her retailing expertise in the book Retail: The Second-Oldest Profession - 7 Timeless Principles to WIN in Retail Today

With this book you can learn the 7 principles and how to focus on them to WIN every day. “WIN Today” sections give store owners, managers and employees specific things they can do to re-focus on what really matters. WIN Today actions are like having a retail coach work with you every day to improve your retail business.


As a keynote presenter, breakout session leader or emcee, Flora Delaney brings insight, humor and actionable messages to your audience. Audiences learn and laugh through podcasts, webinars and conference sessions. Past engagement include:

  • Category Management Association Keynotes
  • Space Management Retailer Summit Keynote
  • Home Depot Women’s Executive Council Keynote
  • Space Planning Community Facilitator
  • Space Management Training Session Leader
  • Breakout sessions for
    • Minnesota Municipal Beverage Association
    • Adhesive and Sealant Council
    • Retail Design Institute
    • Turfgrass Producers International
    • Winthrop Capital Management
When you want an approachable communicator with deep practitioner insights, Flora creates memorable sessions for your audience.

Order Now!

Coming Soon!

Coming in 2024, two NEW BOOKS from Flora Delaney:
Mastering Space Planning and The Space Planner’s Guidebook

Sign up below for early release notification from Waterford and Howell Publishing: